http://www.sarahinglis.com singlisland Tue, 11 Jan 2011 02:02:32 +0000 http://www.sarahinglis.com en http://www.sarahinglis.com/Greatest-Hits http://www.sarahinglis.com/following/sarahinglis.com/Greatest-Hits Tue, 11 Jan 2011 02:02:32 +0000 singlisland 924477 <img src="http://payload.cargocollective.com/1/0/28144/924477/RecordMockup2011_925_905.jpg" width="905" height="581" width_o="1000" height_o="642" src_o="http://payload.cargocollective.com/1/0/28144/924477/RecordMockup2011_925_o.jpg" data-mid="4564372" border="0" align="left"/> http://www.sarahinglis.com/UNICEF http://www.sarahinglis.com/following/sarahinglis.com/UNICEF Tue, 11 Jan 2011 01:59:44 +0000 singlisland 924472 UNICEF wanted additional fundraising opportunities for The TAP Project. We delivered a solution that would extend TAP beyond World Water Week into a year-long awareness program. UNICEF loved the idea and asked us to produce it. Our campaign, Hope in Rain invites people from all over the country to donate $1 for every inch of rain that fell in their city in the past 30 days. Fullscreen <img src="http://payload.cargocollective.com/1/0/28144/924472/Hope_In_Rain_905.jpg" width="905" height="585" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/28144/924472/Hope_In_Rain_o.jpg" data-mid="4535153" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924472/Hope_In_Rain2_905.jpg" width="905" height="585" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/28144/924472/Hope_In_Rain2_o.jpg" data-mid="4535161" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924472/Hope_In_Rain3_905.jpg" width="905" height="585" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/28144/924472/Hope_In_Rain3_o.jpg" data-mid="4535167" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924472/Hope_In_Rain4_905.jpg" width="905" height="585" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/28144/924472/Hope_In_Rain4_o.jpg" data-mid="4535176" border="0" align="left"/>{image 5} The TAP Report video Grace Harris (CW), Sharon Showalter (CT), Lauren Gwaley (video) UNICEF wanted additional fundraising opportunities for The TAP Project. We delivered a solution that would extend TAP beyond World Water Week into a year-long... http://www.sarahinglis.com/Frosted-Flakes http://www.sarahinglis.com/following/sarahinglis.com/Frosted-Flakes Tue, 11 Jan 2011 01:56:43 +0000 singlisland 924460 Classic Frosted Tales During National Literacy Month, Kelloggs would promote breakfast time as a new opportunity for reading with children. Stories would be included in specially-marked boxes of Frosted Flakes. <img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new_o.jpg" data-mid="4564957" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new3_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new3_o.jpg" data-mid="4564962" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new4_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new4_o.jpg" data-mid="4564965" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new5_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new5_o.jpg" data-mid="4564969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new6_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new6_o.jpg" data-mid="4564973" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new7_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new7_o.jpg" data-mid="4564977" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new8_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new8_o.jpg" data-mid="4564979" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new9_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new9_o.jpg" data-mid="4564981" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new10_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new10_o.jpg" data-mid="4564982" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new11_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new11_o.jpg" data-mid="4564984" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new12_905.jpg" width="862" height="576" width_o="862" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new12_o.jpg" data-mid="4564986" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new13_905.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924460/BreakfastStories_new13_o.jpg" data-mid="4564988" border="0" align="left"/> Credits: Barbara Schwartz (CW) Classic Frosted Tales During National Literacy Month, Kelloggs would promote breakfast time as a new opportunity for reading with children. Stories would be... http://www.sarahinglis.com/Wonder http://www.sarahinglis.com/following/sarahinglis.com/Wonder Tue, 11 Jan 2011 01:50:20 +0000 singlisland 924455 Objective: Reposition Wonder so that the enriched white bread can survive in a market focused on healthy all-natural and whole wheat bread. Fullscreen <img src="http://payload.cargocollective.com/1/0/28144/924455/28_905.jpg" width="905" height="585" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/28144/924455/28_o.jpg" data-mid="4534750" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924455/282_905.jpg" width="905" height="585" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/28144/924455/282_o.jpg" data-mid="4534753" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924455/283_905.jpg" width="905" height="585" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/28144/924455/283_o.jpg" data-mid="4534761" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924455/31_4_905.jpg" width="905" height="585" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/28144/924455/31_4_o.jpg" data-mid="4535017" border="0" align="left"/> Credits: Mike Nichols (CW), Maureen McFee (CT), Rachel Stallworth (CS), Albert Kugel (BM) Objective: Reposition Wonder so that the enriched white bread can survive in a market focused on healthy all-natural and whole wheat bread. Credits: Mike... http://www.sarahinglis.com/Costco http://www.sarahinglis.com/following/sarahinglis.com/Costco Tue, 11 Jan 2011 01:48:56 +0000 singlisland 924453 When the U.S. economy began to decline in 2008, many blamed consumerism and over consumption. Costco, a store that appears to represent both these things, faced a backlash from consumers. Strategy: Position Costco as the store that defends capitalism to protect responsible consumers. Fullscreen Wall Street Journal Ad <img src="http://payload.cargocollective.com/1/0/28144/924453/Costco_web_905.jpg" width="905" height="521" width_o="1005" height_o="579" src_o="http://payload.cargocollective.com/1/0/28144/924453/Costco_web_o.jpg" data-mid="4561646" border="0" align="left"/> Public Relations Tactic—Banned from Costco <img src="http://payload.cargocollective.com/1/0/28144/924453/Costco_web2_905.jpg" width="905" height="470" width_o="1005" height_o="522" src_o="http://payload.cargocollective.com/1/0/28144/924453/Costco_web2_o.jpg" data-mid="4561648" border="0" align="left"/> The 3-Glove Pair of Gloves—Limited Release Brand Extension <img src="http://payload.cargocollective.com/1/0/28144/924453/Costco_web33_905.jpg" width="905" height="448" width_o="1005" height_o="498" src_o="http://payload.cargocollective.com/1/0/28144/924453/Costco_web33_o.jpg" data-mid="4561693" border="0" align="left"/> The 3-Glove Pair of Gloves <img src="http://payload.cargocollective.com/1/0/28144/924453/Costco_web4_905.jpg" width="905" height="538" width_o="1005" height_o="598" src_o="http://payload.cargocollective.com/1/0/28144/924453/Costco_web4_o.jpg" data-mid="4561650" border="0" align="left"/> In-Store Messaging, Printed Napkins at Sample Stations <img src="http://payload.cargocollective.com/1/0/28144/924453/Costco_web5_905.jpg" width="905" height="402" width_o="1005" height_o="447" src_o="http://payload.cargocollective.com/1/0/28144/924453/Costco_web5_o.jpg" data-mid="4561796" border="0" align="left"/> The Costco Manifesto—Printed in Bulk <img src="http://payload.cargocollective.com/1/0/28144/924453/Costco_web6_905.jpg" width="905" height="489" width_o="1005" height_o="544" src_o="http://payload.cargocollective.com/1/0/28144/924453/Costco_web6_o.jpg" data-mid="4561659" border="0" align="left"/> Credits: David Canavan (CW) When the U.S. economy began to decline in 2008, many blamed consumerism and over consumption. Costco, a store that appears to represent both these things, faced a... http://www.sarahinglis.com/Sun-Drop http://www.sarahinglis.com/following/sarahinglis.com/Sun-Drop Tue, 11 Jan 2011 01:22:38 +0000 singlisland 924403 EVB + MTV Scratch Visit the Live Website: www.sundrop.com 15-17 year olds spend a lot of their time on Facebook. In a bold effort to connect with this socially-minded group, we dropped a giant Like button front and center on SunDrop.com. In addition, the website features product information and Sun Drop history. SunDrop.com is the first phase of a digital campaign to launch the soda brand nationwide. <img src="http://payload.cargocollective.com/1/0/28144/924403/SunDropWeb_home_1_905.jpg" width="905" height="502" width_o="1600" height_o="889" src_o="http://payload.cargocollective.com/1/0/28144/924403/SunDropWeb_home_1_o.jpg" data-mid="4575456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924403/SunDropWeb_Products_3b_905.jpg" width="905" height="502" width_o="1600" height_o="889" src_o="http://payload.cargocollective.com/1/0/28144/924403/SunDropWeb_Products_3b_o.jpg" data-mid="4575483" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924403/SunDropWeb_Products_5b_905.jpg" width="905" height="503" width_o="1600" height_o="890" src_o="http://payload.cargocollective.com/1/0/28144/924403/SunDropWeb_Products_5b_o.jpg" data-mid="4575462" border="0" align="left"/> EVB + MTV Scratch Visit the Live Website: www.sundrop.com 15-17 year olds spend a lot of their time on Facebook. In a bold effort to connect with this... http://www.sarahinglis.com/Sweet-N-Low http://www.sarahinglis.com/following/sarahinglis.com/Sweet-N-Low Tue, 11 Jan 2011 01:18:11 +0000 singlisland 924394 Fullscreen Objective: Create brand relevance for Sweet’N Low by giving it a distinctive voice in the artificial sweetner category. Concept: Sweet’N Low asserts that sometimes in life, it’s better to be fake. It embraces its artificiality and rejects the current category trend to go “all-natural.” Package Design <img src="http://payload.cargocollective.com/1/0/28144/924394/packets_webP_905.jpg" width="880" height="487" width_o="880" height_o="487" src_o="http://payload.cargocollective.com/1/0/28144/924394/packets_webP_o.jpg" data-mid="4613810" border="0" align="left"/> Proudly Fake Microsite <img src="http://payload.cargocollective.com/1/0/28144/924394/WebSiteAugust2_905.jpg" width="905" height="636" width_o="2048" height_o="1440" src_o="http://payload.cargocollective.com/1/0/28144/924394/WebSiteAugust2_o.jpg" data-mid="4613489" border="0" align="left"/> BFF Facebook App <img src="http://payload.cargocollective.com/1/0/28144/924394/BFF_facebookAllowSimple_905.jpg" width="858" height="576" width_o="858" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924394/BFF_facebookAllowSimple_o.jpg" data-mid="4613504" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924394/BFF_facebook_RankFriendsSimple_905.jpg" width="858" height="576" width_o="858" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924394/BFF_facebook_RankFriendsSimple_o.jpg" data-mid="4613510" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924394/BFF_facebook_SuggMessSimple_905.jpg" width="858" height="576" width_o="858" height_o="576" src_o="http://payload.cargocollective.com/1/0/28144/924394/BFF_facebook_SuggMessSimple_o.jpg" data-mid="4613516" border="0" align="left"/> FML Page Takeover <img src="http://payload.cargocollective.com/1/0/28144/924394/FML_new4Crop_web_905.jpg" width="900" height="538" width_o="900" height_o="538" src_o="http://payload.cargocollective.com/1/0/28144/924394/FML_new4Crop_web_o.jpg" data-mid="4613760" border="0" align="left"/> PhonyFriend Mobile App <img src="http://payload.cargocollective.com/1/0/28144/924394/mobile_app_905.jpg" width="905" height="662" width_o="1024" height_o="750" src_o="http://payload.cargocollective.com/1/0/28144/924394/mobile_app_o.jpg" data-mid="4614133" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924394/mobile_app2_905.jpg" width="905" height="662" width_o="1024" height_o="750" src_o="http://payload.cargocollective.com/1/0/28144/924394/mobile_app2_o.jpg" data-mid="4614170" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924394/mobile_app3_905.jpg" width="905" height="662" width_o="1024" height_o="750" src_o="http://payload.cargocollective.com/1/0/28144/924394/mobile_app3_o.jpg" data-mid="4614172" border="0" align="left"/> Courtship Emergency Ring <img src="http://payload.cargocollective.com/1/0/28144/924394/ring_web_905.jpg" width="752" height="490" width_o="752" height_o="490" src_o="http://payload.cargocollective.com/1/0/28144/924394/ring_web_o.jpg" data-mid="4613752" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924394/dispenser_web_905.jpg" width="905" height="558" width_o="950" height_o="586" src_o="http://payload.cargocollective.com/1/0/28144/924394/dispenser_web_o.jpg" data-mid="4613757" border="0" align="left"/> Credits: Alyssa Collis (co-AD), Oliver Adriance (CW), Rachel Stallworth (CS), Kelly Foss (CS), Shradha Khana (BM) Objective: Create brand relevance for Sweet’N Low by giving it a distinctive voice in the artificial sweetner category. Concept: Sweet’N Low asserts that... http://www.sarahinglis.com/Patagonia http://www.sarahinglis.com/following/sarahinglis.com/Patagonia Tue, 11 Jan 2011 01:16:05 +0000 singlisland 924387 Find an outdoor activity—no matter who or where you are. To expand Patagonia's customer base, we needed to make the outdoors more accessible. Our solution was to focus on travelers—helping them integrate outdoor exploration into trips they’re already taking. Fullscreen Whether you have 15 minutes to kill or 15 days, the GoRoam microsite gets you to the outdoors as soon as possible. <img src="http://payload.cargocollective.com/1/0/28144/924387/GoRoam_Web_Page_1_905.png" width="905" height="658" width_o="925" height_o="673" src_o="http://payload.cargocollective.com/1/0/28144/924387/GoRoam_Web_Page_1_o.png" data-mid="4575049" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/28144/924387/GoRoam_Web_Page_2_905.png" width="905" height="657" width_o="925" height_o="672" src_o="http://payload.cargocollective.com/1/0/28144/924387/GoRoam_Web_Page_2_o.png" data-mid="4575054" border="0" align="left"/> GoRoam Mobile App <img src="http://payload.cargocollective.com/1/0/28144/924387/GoRoam_Web_Page_43_905.jpg" width="905" height="501" width_o="1146" height_o="635" src_o="http://payload.cargocollective.com/1/0/28144/924387/GoRoam_Web_Page_43_o.jpg" data-mid="4575361" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/28144/924387/GoRoam_Web_Page_3_905.png" width="905" height="565" width_o="950" height_o="594" src_o="http://payload.cargocollective.com/1/0/28144/924387/GoRoam_Web_Page_3_o.png" data-mid="4575384" border="0" align="left"/> Credits: Jake Naish (CW) Find an outdoor activity—no matter who or where you are. To expand Patagonia's customer base, we needed to make the outdoors more accessible. Our solution was to... http://www.sarahinglis.com/EVB-Holiday-Fax http://www.sarahinglis.com/following/sarahinglis.com/EVB-Holiday-Fax Tue, 11 Jan 2011 01:13:01 +0000 singlisland 924366 EVB Visit live site: evbholidayfax.com On EVBHolidayFax.com, visitors can send a friendly holiday fax to friends in the advertising community. The fax machine is pre-loaded with hundreds of ad agency fax numbers. <img src="http://payload.cargocollective.com/1/0/28144/924366/Fax_A_905.jpg" width="905" height="653" width_o="1283" height_o="927" src_o="http://payload.cargocollective.com/1/0/28144/924366/Fax_A_o.jpg" data-mid="4456225" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924366/Fax_Close_up_Letter_905.jpg" width="905" height="652" width_o="905" height_o="652" src_o="http://payload.cargocollective.com/1/0/28144/924366/Fax_Close_up_Letter_o.jpg" data-mid="4572103" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924366/Fax_B_905.jpg" width="905" height="653" width_o="1283" height_o="927" src_o="http://payload.cargocollective.com/1/0/28144/924366/Fax_B_o.jpg" data-mid="4456226" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924366/Fax_C_905.jpg" width="905" height="653" width_o="1283" height_o="927" src_o="http://payload.cargocollective.com/1/0/28144/924366/Fax_C_o.jpg" data-mid="4456228" border="0" align="left"/> Credits: Derek Lui (CW), Ben McChesney (CT) EVB Visit live site: evbholidayfax.com On EVBHolidayFax.com, visitors can send a friendly holiday fax to friends in the advertising community. The fax machine is... http://www.sarahinglis.com/Adidas http://www.sarahinglis.com/following/sarahinglis.com/Adidas Tue, 11 Jan 2011 00:55:43 +0000 singlisland 924353 Adidas partners with Sensixa body sensors to create "Art in Motion"—a system for capturing athletes' performance data and transforming it into visualizations. Art in Motion offers both social-networking and merchandising opportunities for customized gear. Fullscreen Website <img src="http://payload.cargocollective.com/1/0/28144/924353/Art_In_Motion_web_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/28144/924353/Art_In_Motion_web_o.jpg" data-mid="4552865" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924353/Art_In_Motion_web2_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/28144/924353/Art_In_Motion_web2_o.jpg" data-mid="4552869" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28144/924353/Art_In_Motion_web3_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/28144/924353/Art_In_Motion_web3_o.jpg" data-mid="4552876" border="0" align="left"/> Mobile App lets users share their art and challenge friends to duels in athletic artistry. <img src="http://payload.cargocollective.com/1/0/28144/924353/AdidasMobileApp1_905.jpg" width="905" height="418" width_o="1061" height_o="491" src_o="http://payload.cargocollective.com/1/0/28144/924353/AdidasMobileApp1_o.jpg" data-mid="4555429" border="0" align="left"/> Page Takeover (user's mouse turns into athlete whose movement transforms page into art) <img src="http://payload.cargocollective.com/1/0/28144/924353/page_takeover_905.jpg" width="905" height="390" width_o="1224" height_o="528" src_o="http://payload.cargocollective.com/1/0/28144/924353/page_takeover_o.jpg" data-mid="4553910" border="0" align="left"/> ARG Bus Shelter (Smartphone activates running animation) <img src="http://payload.cargocollective.com/1/0/28144/924353/outdoor_905.jpg" width="905" height="397" width_o="1224" height_o="537" src_o="http://payload.cargocollective.com/1/0/28144/924353/outdoor_o.jpg" data-mid="4553916" border="0" align="left"/> MoMA Exhibition (large-scale oil paintings of professional athletes' visualizations) <img src="http://payload.cargocollective.com/1/0/28144/924353/moma_exhibit_905.jpg" width="905" height="483" width_o="1224" height_o="654" src_o="http://payload.cargocollective.com/1/0/28144/924353/moma_exhibit_o.jpg" data-mid="4553921" border="0" align="left"/> In-Store Motion Capture Screens <img src="http://payload.cargocollective.com/1/0/28144/924353/emma.jpg" width="457" height="382" width_o="457" height_o="382" src_o="http://payload.cargocollective.com/1/0/28144/924353/emma_o.jpg" data-mid="4553924" border="0" align="left"/> Credits: Emma Parry (CW + CT) Adidas partners with Sensixa body sensors to create "Art in Motion"—a system for capturing athletes' performance data and transforming it into visualizations. ...